Naren Arulrajah
Founder & CEO, Ekwa Marketing
The Veterinary Business Institute is built on a partnership between experienced clinical operators and the marketing leaders at Ekwa. Meet the team guiding our podcasts, content, and strategy.
Founder & CEO, Ekwa Marketing
Lead CSM Coach
Director of Marketing Insights
Founder & CEO, Ekwa Marketing
Lead CSM Coach
Director of Marketing Insights
Sharper communication, better retention, and stronger practice leadership for veterinary teams that need stability and momentum.
Relief integration, onboarding, workflow design, and more flexible staffing models for practices navigating today's labor realities.
Local search strategy, website positioning, and client-facing messaging that help the right pet owners find and trust your practice.
Practical use of systems, automation, and service design to reduce friction and improve the client journey.
Sharper communication, better retention, and stronger practice leadership for veterinary teams that need stability and momentum.
Relief integration, onboarding, workflow design, and more flexible staffing models for practices navigating today's labor realities.
Local search strategy, website positioning, and client-facing messaging that help the right pet owners find and trust your practice.
Practical use of systems, automation, and service design to reduce friction and improve the client journey.
Years of multi-doctor practice ownership and coaching experience
Podcast episodes hosted by the VBI leadership team
Positive testimonials across the Ekwa marketing ecosystem
VBI is led by people who have run practices, built marketing systems, and coached veterinary teams through the hardest growth decisions. Every conversation on the platform comes from that same lived experience.

Naren helps veterinary practices grow through stronger digital visibility, sharper positioning, and more disciplined business systems.
One-on-one coaching strategies for retention, culture, and operational flow.
Data-driven local SEO and strategic visibility audits built for veterinary practices.
Breaking down complex ranking factors into actionable strategy plans for members.
Expansion timing, succession planning, and the strategic thinking that separates growing practices from stuck ones.
Book a strategy conversation or invite the team to speak at your next event, summit, or online panel on culture, marketing, or operations.