Learn From the Experts Behind Our Panels.

Dr. Jess leverages her executive background in veterinary and animal welfare sectors to transform organizational culture through a pragmatic, "no-BS" approach focused on sustainable leadership. By prioritizing self-awareness, wellbeing, and visionary problem-solving over academic jargon, she provides healthcare and community service teams with the practical tools and courage needed to achieve lasting success. Her mission centers on moving beyond traditional methods to foster resilient, thriving workplaces that deliver measurable results.

Senani Ratnayake, BSc, RVT, is a distinguished consultant and award-winning leader with over 20 years of experience dedicated to evolving the veterinary profession through authentic communication and strategic cultural change. From her beginnings in clinical practice to her current role as National Director of Engagement & Practice Services at Vet Alliance, she has championed the idea that leadership and interpersonal skills are as vital as technical expertise. By founding Motivatum Consulting and serving in historic leadership positions, Senani empowers independent veterinary teams across Canada with the actionable tools and values-driven strategies necessary to build resilient, thriving workplaces.

Shannon Cameron, RVT, CVPM, is a Profit Solver Coach and Consultant dedicated to the dual mission of financial prosperity and team empowerment. By integrating her clinical roots as a Registered Veterinary Technician with her expertise as a Certified Veterinary Practice Manager, she helps practices achieve sustainable success through servant leadership. Shannon is a passionate advocate for staff development, guiding teams to excel in their roles while delivering exceptional care to their patients and clients.

Emmitt Nantz is the Co-Founder and CEO of Inventory Ally, where he leverages over two decades of experience with industry leaders like Banfield, IDEXX, and Galaxy Vets to revolutionize veterinary supply chains. A visionary leader, Emmitt is dedicated to bridging the gap between technology and healthcare by providing intuitive, automated inventory solutions. His mission is to empower veterinary teams with the tools they need to achieve unparalleled efficiency, significant cost savings, and improved patient care.

Tracey Johnson is the Founder and CEO of LeadForward Solutions, where she helps veterinary leaders reclaim 5+ hours per week and boost profitability through the LEAD Forward Framework. By integrating customized AI solutions into hospital workflows, Tracey moves practices from "putting out fires" to strategic growth through her Assess, Automate, Amplify system. Her mission is to reduce staff burnout and increase operational efficiency, ensuring that technology and human talent work in harmony for the best outcomes.

Danielle Mercado serves as a Regional Manager at VetCor, where they provide strategic leadership and operational oversight for a diverse network of 21+ veterinary hospitals. Dedicated to the belief that a supportive workplace culture is the foundation of exceptional client service, they focus on empowering hospital teams to deliver compassionate care and high-quality medical outcomes. By championing VetCor's core values of integrity and community, Danielle ensures that every team under their guidance is equipped to build trusted, inclusive relationships with the pet families they serve.

Joe has spent the last 15 years helping bring various startup SaaS companies to market, all with a focus on automation, scalability, and efficiency. The majority of that time has been in the dental world, helping dentists and DSOs alike to grow, automate, and scale operations — and for the last few years, bringing that experience into the veterinary space as well. He has a pedigree for disruptive solutions centered around administrative workflows including online booking, practice analytics, client communications, and digital marketing.

David McCormick, MS, CVA is a veterinary practice appraiser, broker and transaction specialist with Simmons & Associates. For over 20 years he has been facilitating successful practice buy-sell transactions and helping owners improve their practice's profitability. He teaches nationally and internationally on practice value & practice financial health, buying/selling a practice, exit planning and other practice ownership issues.

Adele is a consultant, educator, and researcher dedicated to enhancing entrepreneurial capabilities within the veterinary sector. Her passion lies in developing business acumen in veterinary community members, helping them thrive in practice. Her PhD and publications focus on the intersection of altruism, business confidence and intentions, particularly within the social purpose business model of veterinary practice. She holds positions of part-time Senior Lecturer in Veterinary Practice Management at the Adelaide Veterinary School and Adjunct Senior Lecturer in Entrepreneurship at the Adelaide Business School.

Dr. Charles Hurty is a veterinarian, medical director, and leadership voice in veterinary medicine whose work centers on culture, well-being, and sustainable care. Based in Newport, Oregon, he and his wife, Dr. Natasha Knight, grew Grove Veterinary Clinic from a one-doctor practice into a five-doctor hospital while developing GRIT + LOVE, a framework for building resilient teams through communication, belonging, psychological safety, and shared purpose. Charles is a past president of the Oregon Veterinary Medical Association, chair of the OVMA Veterinary Well-being Committee, a 2026 recipient of the OVMA Veterinary Service Award, and the President-Elect of the Society for Veterinary Medical Ethics.

Rhonda Meyer is Vice President of Strategic Partnerships at Locate Strategy, sharing expert insight with the Veterinary Business Institute community.

Dr. Jennifer Edwards is a Mindset & Leadership Coach and Relief Veterinarian, helping veterinary professionals build resilience, confidence, and sustainable careers.