AI Is Changing How Pet Owners Find You—Everything You Need to Know to Adapt & Thrive

About This Episode

In this episode of the Veterinary Business Podcast, host Don Adeesha sits down with Naren Arulrajah, CEO of Ekwa Marketing, to explore how artificial intelligence is transforming the way pet owners discover veterinary practices online. The discussion unpacks the rise of zero-click searches and AI Overviews, where platforms like Google now deliver answers—such as clinic recommendations, reviews, and contact details—without requiring users to visit a website. With Google commanding over 90% of the search market in North America, understanding AI-driven discovery has become essential for modern veterinary practices. Naren explains what truly drives visibility in today’s search environment, including the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), CRUX user experience metrics, and the continued impact of authentic client reviews. He also highlights why Google prioritizes human-generated content in healthcare-related searches and how veterinary practices can optimize holistically without becoming overly dependent on paid advertising. This episode delivers clear, practical guidance for veterinary leaders looking to adapt their marketing strategies, maintain organic lead flow, and stay competitive as AI continues to reshape search behavior. 🎧 Listen in to learn how to position your practice for success in an AI-driven search landscape—and how a balanced SEO and AEO strategy can help you attract the right clients organically. Key Timestamps: Intro to AI changing pet owner searches and guest Naren Arulrajah's background​ Zero-click searches explained: Google's dominance (30B+ daily uses) and shift to direct info access.​ Google AI Overview, comparison to ChatGPT, and Google's AI advantages (real-time data, investments).​ Optimization for AI: Human content (EAT), CRUX for UX/speed, avoiding AI-generated text. Risks of non-adaptation, reviews' role, merged SEO/AEO strategy, and action steps (free MSM booking).