Your Practice Isn’t a Tech Company… But It Should Think Like One

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Your Practice Deserves a Marketing Plan as Unique as You Are

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This isn’t a sales pitch—it’s our way of giving back to the veterinary community we truly care about .

Outdated technology isn’t just inconvenient—it’s quietly putting veterinary practices at risk.

In this episode, we unpack the hidden dangers of legacy practice management systems and misunderstood tech stacks, and how they impact efficiency, team morale, cybersecurity, and even patient safety. Joined by Clint, we explore why modern veterinary practices can no longer afford to treat technology as an afterthought.

You’ll hear real-world ransomware horror stories, including practices targeted repeatedly due to unmonitored backups, email-based scams that erode client trust, and AI-driven fraud during clinic expansions. We break down how many clinics are overselling complex IT solutions they don’t need, while missing the simple safeguards that prevent most cyberattacks.

The conversation also dives into legal and financial consequences—from data privacy laws and “reasonable measures” requirements to the true cost of breach notifications, monitoring, and potential lawsuits. Clint explains how basic, practical steps (many of them free) can deliver up to 80% cybersecurity protection without overwhelming your team.

Finally, we focus on the human side of technology: creating a blame-free culture that encourages fast reporting, protecting staff and client data, and balancing empathy with infrastructure to build a resilient, future-ready veterinary practice.

If you want to reduce risk, protect your data, and understand cybersecurity in plain English, this episode is a must-listen.

Key Takeaways & Time Stamps

• 00:00 – 08:00 | Introduction and Outdated Tech Risks
  The Host introduces the topic by addressing invisible friction from legacy practice management software, which creates security vulnerabilities, drains morale, and limits efficiency in modern veterinary medicine. Clint joins to discuss modernizing infrastructure, hidden tech stack risks, and why cybersecurity now ties directly to patient safety and profitability.
• 08:00 – 18:00 | Technology Blind Spots and Cybersecurity Basics
  Clinics often overlook a basic understanding of their equipment, frequently purchasing unnecessary overkill from IT providers who use jargon; owners should demand plain-English explanations. Clint introduces a free ebook’s five simple steps for 80% cybersecurity protection without purchases, using the “path of least resistance” waterfall analogy for attacks that target easy victims.
• 18:00 – 32:00 | Ransomware Horror Stories and Backup Failures
  An emergency practice suffered repeated ransomware attacks due to unmonitored backups, paying ransoms, and becoming direct targets; physical losses, such as dropped dental image laptops, highlight the need for verified data recovery (aim for under 1-hour loss). Email scams exploit free email vulnerabilities, invoice exfiltration, and AI-mimicked wire fraud during expansions, ruining client trust and operations.
• 32:00 – 42:00 | Legal Liabilities and Data Privacy Laws
  Owners risk violating state laws without “reasonable measures” to protect triangulated client data, facing notifications, monitoring costs, and lawsuits; basic e-book steps, plus insurance, provide defensible compliance. Breaches extend beyond practices to client accountability and sales derailment via hacked personal accounts.​
• 42:00 – 57:52 | Practical Steps, Staff Culture, and Free Tools
  Top vulnerability: fear-driven cover-ups; foster blame-free environments for quick incident reporting. Implement unique passwords via managers, scheduled updates, verified backups for key data, and free scanners; scan hiring resumes to block malware, emphasizing empathy alongside tech for comprehensive protection

Clint Latham, J.D.

Veterinary Data Security Strategist | Technology Advisor
Director of Veterinary Data Security, Lucca Veterinary Data Security

Clint Latham, J.D., is a leading veterinary data security strategist and technology advisor dedicated to helping veterinary practices protect their information, reduce IT vulnerability, and operate with greater stability. As the Director of Veterinary Data Security at Lucca Veterinary Data Security, Clint specializes in cybersecurity, network infrastructure, data continuity, and practical technology roadmapping tailored specifically to the needs of veterinary hospitals.

With over 15 years of experience across software engineering, IT management, cybersecurity, and veterinary-specific technology consulting, Clint has developed a reputation for making complex tech challenges understandable and manageable for practice leaders. He has supported hospitals across North America through roles as a vCIO, senior IT project manager, and software quality engineer—helping teams strengthen their systems, reduce downtime, and guard against the rising threat of cybercrime.

Clint’s work focuses on providing veterinary practices with an affordable and realistic pathway to achieving the AAHA-recommended IT benchmarks, while improving network stability and reducing long-term costs. At Lucca, he helps practices navigate modern cybersecurity risks with clarity, confidence, and sustainable technology standards of care.

A passionate educator and advocate for the profession, Clint is also the longtime host of The People of Veterinary Medicine Podcast, where he highlights the stories of innovators and leaders shaping the future of the industry. Beyond his primary work, he serves on the Board of the Rocky Mountain Medical Reserve Corps of Colorado, supporting veterinary and medical response efforts for community events and disaster situations.

Clint holds a Juris Doctor from Concord Law School and an extensive technical background in software development, network architecture, and IT project management. Whether teaching, consulting, or speaking on stage, he is driven by one mission: to help veterinary practices realize the value of their data—and protect it.

Connect with Clint Latham:

• LinkedIn
• Website