Episode #
89
Goal-Setting: Stop Slaying Dragons That Don’t Exist – Are You a ‘Gonna’ Person or a ‘Doing It’ Person?
December 18, 2025
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This episode of the Veterinary Business Podcast, hosted by Don Adeesha, focuses on redefining goal setting and sustainable growth in veterinary practices. Rhys Giannarelli, a visionary veterinary entrepreneur, shares his expertise on how small, incremental decisions drive meaningful progress, align teams, and strengthen practice performance. The discussion covers the strategic, operational, and leadership aspects of building a thriving practice, including prioritizing company goals over day-to-day tasks, fostering core values, testing new ideas safely, and leveraging mentorship and collaboration. Rhys also provides guidance on turning intentions into consistent action, creating accountability, and leading without burnout, emphasizing practical strategies for long-term, sustainable growth.
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Key Takeaways & Time Stamps
- 00:00 – 04:00 | Introduction and Challenge Overview
The episode opens by addressing the common challenge veterinary professionals face: feeling overwhelmed by a never-ending to-do list and constantly “slaying dragons” that may not actually exist. Guest Rhys Giannarelli, a visionary veterinary entrepreneur, shares his journey of building thriving practices by focusing on meaningful progress over busywork. The conversation sets the stage for redefining effective goal setting in veterinary leadership. - 04:00 – 12:00 | Redefining Goal Setting and Incremental Progress
Rhys Giannarelli explains that true progress comes from making small, compounding decisions rather than chasing big, mythical goals. He emphasizes that there is no “final boss”—success is built through consistent, incremental steps. Leaders should set long-term goals (e.g., practice valuation) and break them into actionable, short-term steps that build momentum. - 12:00 – 19:00 | Company Goals vs. Day-to-Day Tasks
The discussion differentiates between company goals (focused on long-term vision and growth) and day-to-day tasks (operational to-dos). Rhys Giannarelli highlights the importance of prioritizing company goals that align with the five-year plan, while day-to-day tasks should support those priorities, not distract from them. - 19:00 – 27:00 | Core Values and Team Alignment
Rhys Giannarelli shares how core values act as behavioral benchmarks, helping teams move from being “gonna people” to “doing it people.” Leaders must foster a safe workplace environment where open, honest conversations allow for coaching and support. Core values directly impact goal execution by guiding behaviors and accountability. - 27:00 – 35:00 | Testing Ideas and Failing Successfully
Rhys Giannarelli advocates for a mindset of “failing successfully”—testing new ideas in small doses before committing fully, learning from small setbacks, and using data to refine strategies. He stresses the importance of being open to feedback and iterating on ideas over time. - 35:00 – 41:43 | Mentorship, Collaboration, and Sustainable Growth
Rhys Giannarelli encourages veterinary leaders to seek mentorship and collaborate with specialists to fill skill gaps. Sustainable growth comes from leveraging external expertise, mastering the basics, and focusing on efficiency rather than just expansion. The episode closes with practical advice for turning intentions into consistent action without burnout, emphasizing the value of small, manageable steps and a supportive team.
Rhys Giannarelli
Founder, Innovative Veterinary Management Solutions
Visionary, Fraserview Veterinary Hospital
Visionary, Point Grey Veterinary Hospital
Rhys Giannarelli is a dynamic and visionary leader in the veterinary industry with nearly a decade of experience transforming veterinary practices and building innovative healthcare businesses. A serial entrepreneur and sought-after speaker, Rhys blends strategic foresight with hands-on leadership to create meaningful change across the industry.
He currently serves as the Visionary behind both Fraserview Veterinary Hospital and Point Grey Veterinary Hospital, two respected practices in Vancouver, British Columbia. In parallel, Rhys facilitates leadership and business development programs through Innovative Veterinary Management Solutions, empowering veterinary professionals to build resilient, values-driven organizations.
Through storytelling, public speaking, and podcasting, Rhys continues to inspire practice owners, entrepreneurs, and teams to think beyond traditional models and embrace a future of collaboration, creativity, and purpose.
Connect with Rhys:
