Episode # 90

You Can’t Motivate Empty: Meaning Is the Fuel Your Team’s Been Missing

December 25, 2025

Your Practice Deserves a Marketing Plan as Unique as You Are

To help you navigate the digital landscape more effectively, we’re offering our podcast listeners a complimentary Digital Visibility Audit. Lila Stone, Marketing Advisor at the Veterinary Business Institute and Marketing Director of ekwa marketing, will take a close look at your online presence, local SEO, and competitive environment. You’ll receive a customized plan filled with practical recommendations to enhance your visibility and connect with more clients.

Book your complimentary session here at a time that’s convenient for you
This isn’t a sales pitch—it’s our way of giving back to the veterinary community we truly care about .

This podcast episode with Dr. Hauser provides a comprehensive overview of the evolving landscape of veterinary practice management, specifically tailored for executives and leaders in the field. Dr. Hauser draws on her extensive experience to explore key challenges, including operational efficiency, team engagement, and sustainable growth. She emphasizes the critical role of data-driven decision-making, outlining how clinics can use analytics to optimize workflows and staffing. The episode also explores strategies for fostering a positive workplace culture, scaling practices through technology and process improvements, and maintaining adaptability in the face of regulatory and market changes. Throughout, Dr. Hauser provides actionable insights and real-world examples, making this a valuable resource for veterinary professionals aiming to lead their organizations through change and achieve long-term success.

Key Takeaways & Time Stamps

  • 00:00 – 04:00 | Introduction and Leadership Challenge
    The episode opens with Dr. Hauser discussing the unique challenges faced by veterinary executives, especially in balancing operational efficiency with team morale. She highlights the growing complexity of managing veterinary practices amid rapid market changes and staff shortages, emphasizing the need for strong leadership and strategic vision.
  • 04:00 – 12:30 | Data-Driven Decision Making
    Dr. Hauser explains how leveraging data and analytics is essential for improving practice performance. She shares examples of how clinics can use financial metrics and operational KPIs to identify bottlenecks, optimize workflows, and make informed staffing decisions. She stresses that relying on intuition alone is no longer sufficient in today’s competitive environment.
  • 12:30 – 20:00 | Team Engagement and Culture Building
    This section focuses on strategies for fostering a positive workplace culture. Dr. Hauser discusses the importance of transparent communication, regular feedback, and professional development opportunities for veterinary teams. She offers practical tips for leaders to motivate staff, reduce burnout, and encourage a sense of ownership among employees.
  • 20:00 – 32:00 | Scaling Veterinary Businesses
    Dr. Hauser outlines key approaches for scaling veterinary practices sustainably. Topics include leveraging technology for automation, streamlining client intake processes, and investing in client experience. She also touches on the role of mergers and acquisitions in expansion, sharing insights from her own experience with practice integrations.
  • 32:00 – 40:00 | Adaptability and Resilience
    The conversation turns to the importance of adaptability in navigating industry disruptions, such as regulatory changes and evolving client expectations. Dr. Hauser provides real-world examples of how clinics can remain agile and resilient by staying informed, embracing innovation, and maintaining strong relationships with stakeholders.
  • 40:00 – 48:20 | Sustainable Growth and Long-Term Strategy
    In the closing segment, Dr. Hauser emphasizes the value of building a long-term growth strategy rooted in continuous improvement. She recommends clinics focus on mastering core operational fundamentals, tracking performance metrics, and refining their approach over time. She invites listeners to reach out for strategy consultations to help them evaluate their current position and plan for sustainable success.

Dr. Wendy Hauser

Veterinary Strategist | Practice Culture Expert | Industry Thought Leader
Founder, Peak Veterinary Consulting

Wendy Hauser, DVM is the founder of Peak Veterinary Consulting and has practiced for 30+ years as an associate veterinarian, veterinary hospital owner/doctor & operator, and as a relief veterinarian. She has also worked in the animal health industry as a pet health insurance executive and as a technical services veterinarian.

She is highly engaged as a volunteer leader. She served the American Animal Hospital Association as a member of the Board of Directors, as the Board Vice-President, and as the AAHA Delegate to the American Veterinary Medical Association (AVMA) House of Delegates. She serves the AVMA as a member of the Veterinary Economic Strategy Committee.

Dr. Hauser is passionate about education and innovation, and she regularly provides consulting for both industry partners and individual veterinary hospitals. She is a regular presenter at veterinary conferences, facilitating workshops on topics such as hospital culture, associate development, leadership, client relations, and operations. In addition, she has published more than 100 expert articles and co-authored “The Veterinarian’s Guide to Healthy Pet Plans.

Other highlights of her involvement in veterinary industry organizations include:

  • Colorado State University, College of Veterinary Medicine Junior Practicum Communications Coach
  • Veterinary Business Management Association (VBMA) Honors Portfolio Evaluator
  • Colorado Veterinary Medical Association (CVMA) Program Facilitator
  • Rocky Mountain Veterinary Professionals Founding Member
  • VetPartners Program Committee and Ethics Committee Service
  • National Veterinary Associates (NVA) Medical Advisory Board
  • North American Business Association (NABA) Veterinary Business Group…and more.

In her spare time, Dr. Hauser enjoys spending time with her family, hiking with her dog, and reading fiction books, especially mysteries.

Connect with Dr. Hauser: