Webinar Archive

Veterinary Business Institute’s Annual Leadership & Growth Summit

Missed the live event? Watch the Veterinary Business Institute’s Annual Leadership & Growth Summit replay and access expert strategies in leadership, marketing, finance, and mentorship to help veterinary professionals thrive in today’s evolving industry. This engaging virtual event brings together industry leaders, offering valuable insights to drive long-term success and sustainable growth in veterinary practices.

What You’ll Learn:

  • Enhance leadership and team dynamics for better practice culture.
  • Learn effective marketing techniques to attract and retain clients.
  • Master financial strategies for profitability and growth.
  • Discover mentorship models that foster professional development.

Summit Agenda & Sessions:

Session 1: What Makes a Veterinary Website Resourceful and Engaging for Pet Parents?
Presented by Shelley Shultz

Key Takeaways:

  • Mission-Driven Marketing – Learn how to compete with corporate giants by optimizing your digital presence.
  • Must-Have Website Elements – Educational content, user experience, and interactive features.
  • Balance Education with Engagement – Visual content, structured layout, and interactive tools.
  • Personalization for Deeper Connection – Tailored content and pet portals to engage clients.
  • Interactive Features to Boost Engagement – Online scheduling, live chat, and symptom checkers.
  • Avoid Common Website Mistakes – Stay updated with mobile-friendly designs, fresh content, and SEO strategies.

Session 2: The Importance of Clean Financials for Effectively Managing a Veterinary Practice
Presented by Martin Traub-Werner

Key Takeaways:

  • Know Your Numbers Cold – Understand the financials and gain clarity for informed decisions.
  • Use the Right Tools – AAHA Chart of Accounts and accrual accounting for accurate financial tracking.
  • Unlock Four Core Financial Insights – Revenue, gross profit, labor analysis, and net profit.
  • Gross Profit = Pricing + Volume – Maximize margins through effective pricing and managing COGS.
  • Labor Analysis – Improve operational efficiency and staff performance.
  • Net Profit vs. Cash Flow – Know the difference between profitability and liquidity.

Session 3: Becoming the Leader Everyone Rallies Behind
Presented by Dr. Corey Blake

Key Takeaways:

  • Leadership Is About Influence – True leaders inspire and align teams through clarity and vision.
  • Great Leaders Have Unique Superpowers – Emotional intelligence, adaptability, and courage.
  • Self-Leadership Fuels Team Leadership – Leaders must ground themselves to effectively lead others.
  • Personal Alignment Builds Authenticity – Acting in harmony with values creates credibility and trust.
  • Confident Leadership Inspires Buy-In – Confidence and clarity create momentum and unite teams.

Session 4: Effective Mentorship Models in Veterinary Practices
Presented by Dr. Dani Rabwin

Key Takeaways:

  • Mentorship Gaps Stem from Misalignment – Ensure expectations, communication, and support are aligned.
  • Recognize & Compensate Mentorship – Offer incentives to prevent burnout and foster growth.
  • Trust Is the Foundation – Create psychological safety and growth-focused relationships.
  • Structured Mentorship = Stronger Outcomes – Goal-setting, check-ins, and progress tracking ensure success.
  • Feedback Is a Two-Way Street – Normalize feedback as a tool for continuous improvement.
  • Intentionality in Mentorship – Design mentorship programs for long-term growth and retention.

Who Should Watch?

This summit replay is perfect for:

  • Veterinarians & Specialists
  • Practice Owners & Managers
  • Veterinary Administrators & Decision-Makers

Speakers


Dr. Dani Rabwin


Veterinarian | Mentor | Public Speaker | Founder and CEO, Ready Vet Go

Dr. Dani Rabwin’s passion for veterinary medicine is as vibrant today as when she graduated from UC Davis School of Veterinary Medicine in 2004. With nearly 20 years of experience, she has built a distinguished career as a practicing veterinarian, mentorship expert, public speaker, and author. Her deep love for the profession radiates to her clients, colleagues, and the numerous veterinary and technician students, as well as early-career veterinarians, she has mentored over the years.

Recognizing the need for structured and effective mentorship in the veterinary field, Dr. Dani founded Ready, Vet, Go in 2022. The program provides tailored, six-month mentorship support for new graduates, helping them navigate the challenges of early practice while strengthening their connections to their workplaces. Her unique combination of enthusiasm, experience, and dedication makes her a trailblazer in veterinary mentorship, committed to elevating the onboarding and career development process for veterinarians.

Dr. Dani’s career journey includes over 11 years as an Associate Veterinarian at Broadway Pet Hospital, and her time at BluePearl Pet Hospice, providing compassionate in-home euthanasia services. She is also a recognized speaker, sharing her insights on mentorship, shared decision-making, and professional development at various events.

Beyond her professional endeavors, Dr. Dani lives in the Bay Area of California with her teenage son and a variety of pets. She enjoys camping, yoga, and growing beautiful flowers, finding inspiration in both nature and the connections she builds with others in the veterinary community.


Martin Traub-Werner


Founder & CEO, VetBooks

Martin Traub-Werner’s journey as an entrepreneur and business leader began at the age of seven when he dressed up as a businessman for Halloween. Over the last four decades, Martin has honed his skills in strategic human resources, relationship marketing, and creative problem-solving, working across both small businesses and Fortune 500 companies.

Martin completed his Bachelor of Arts in Economics and Spanish at York University in Toronto, Canada, followed by a Master’s degree in Industrial and Labor Relations (MILR) from Cornell University. His early career was marked by significant roles in human resources, including at Avery Dennison Corporation, where he contributed to a global HR team, and Liberty Mutual, where he consulted with senior leaders on strategies for operational improvements and customer experience enhancement.

Driven by a passion for building and innovating, Martin founded VetSuccess in 2013, creating the veterinary industry’s first business intelligence and data analytics platform. VetSuccess was acquired by Vetsource in 2018, where Martin then served as Vice President and General Manager of Data and Platform Technologies, focusing on leveraging data and technology to solve complex challenges for veterinary practices. In 2022, Martin transitioned to focus on VetBooks, a company he co-founded in 2017 to deliver specialized bookkeeping solutions for veterinary practices, bringing financial discipline and insights to support independent veterinary clinics.

In addition to his entrepreneurial ventures, Martin is an active volunteer with RISE Asset Development, serving on the loan review committee and mentoring emerging entrepreneurs. Fluent in Spanish, Martin brings his skills in relationship management to every client engagement, helping businesses achieve their objectives through effective process automation, CRM, and database marketing.

Currently based in Nanaimo, British Columbia, Martin lives with his wife, Tamara, their two teenagers, and their beloved Texas street dog, Austin.

Specialties:

  • Relationship Marketing
  • Process Automation
  • Feedback Management
  • Sales and Marketing Integration
  • CRM and Database Marketing

Dr. Corey Blake

Embodied Leadership Consultant and Coach, Sacred Leadership
Sr. Director Veterinary Engagement and Development, Amerivet Veterinary Partners

Corey Blake is a dynamic leader, executive coach, and veterinarian with a passion for empowering individuals and transforming veterinary medicine. As the Senior Director of Veterinary Engagement and Development at AmeriVet Veterinary Partners, Corey leads a network of over 800 veterinarians across the U.S., working to enhance the practice of veterinary medicine and improve the experiences of veterinary professionals.

With over two decades in veterinary medicine, Corey has held various leadership roles, including DVM, Owner, and Chief of Staff at Oceanside Animal Hospital, Director of Emergency Medicine at Cape Animal Referral and Emergency Hospital, and an Associate Veterinarian at multiple veterinary hospitals.

Beyond veterinary medicine, Corey is an Embodied Leadership Consultant and Coach through Sacred Leadership, where she specializes in helping women reconnect with their purpose, confidence, and pleasure. Through executive coaching, she guides individuals and teams in communication, leadership development, and mindset transformation.

Corey holds a Doctor of Veterinary Medicine (DVM) from Tufts University and certifications as a Certified Professional Coach (CPC), Energy Leadership™ Index Master Practitioner (ELI-MP), and Certified Pleasure Coach. She has also trained extensively in feminine embodiment and empowerment.

With a unique blend of veterinary expertise, executive leadership, and coaching, Corey Blake is dedicated to fostering both personal and professional growth in the veterinary industry and beyond.


Shelley Shultz

Sales Strategy & Operations Specialist | Veterinary Marketing Consultant
Director of Sales, Ekwa Marketing

Shelley Shultz is a forward-thinking leader in sales strategy and digital marketing, with over 15 years of experience driving growth and innovation for businesses across diverse industries. Currently the Director of Sales at Ekwa Marketing, Shelley specializes in crafting and executing data-driven digital marketing strategies tailored to the unique needs of veterinary practices.

Shelley’s expertise spans the full spectrum of digital marketing, including:

  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Content Marketing
  • Online Reputation Management
  • Pay-Per-Click Advertising (PPC)
  • Website Optimization

Beyond her digital marketing expertise, Shelley has held leadership roles at Checkfront and ClearDent, where she implemented innovative sales enablement strategies, optimized operational workflows, and developed high-performing teams. Her ability to seamlessly integrate sales and marketing efforts ensures her clients achieve measurable results.

Core Competencies:

  • Comprehensive Digital Marketing Strategies for Veterinary Practices
  • Local SEO and Online Visibility Enhancement
  • Content Creation and Social Media Engagement
  • Sales Enablement and Tech Stack Optimization
  • Department Development and Strategic Hiring

Shelley’s approach is rooted in understanding client goals and aligning them with the latest digital marketing tools and techniques. By combining creativity, technical know-how, and strategic insights, she helps veterinary practices thrive in an increasingly competitive market.


Michael Walker, Leadership Coach & Consultant (Q.MED)

Webinar Moderator
Co-host, Veterinary Business Podcast

As an influential leader, Michael looks for opportunities to add value to people. He believes everybody has untapped potential, and most of us have a desire to unlock and engage this potential as we experience the adventure of life and achieve the success that matters.

Part of that success for Michael looks like empowering leaders to lead themselves and others and helping them achieve prosperity in every area of life that they can’t wait to give away to others!

Michael is a recognized Leadership and Business Advisory Coach within an exceptionally diverse range of businesses and organizational sectors.

He is also a professional mediator and facilitator. In addition, he also holds the following qualifications and designations: Qualified (Q.MED) mediator with the ADR Institute of Canada.

Top Skills:

  • Leadership Development
  • Business Advisory Coaching
  • Mediation and Conflict Resolution
  • Facilitation and Training
  • Empowerment Strategies