Missed the live session? Watch the replay and discover how people, culture, and profitability together define the true value of a veterinary practice. In this powerful webinar, industry leaders unpack how culture acts as the ultimate multiplier for growth, retention, and client loyalty—while marketing transforms that culture into measurable business success.
This isn’t theory—it’s a practical blueprint for building a thriving veterinary practice where people, culture, and profitability work in harmony.
Your roadmap to building a culture-driven, high-performing veterinary practice:
Watch Now & Future-Proof Your Practice
This session is your opportunity to redefine success in veterinary medicine—where people, culture, and profitability grow together. Walk away with fresh perspective, practical tools, and the inspiration to build the thriving, balanced, future-ready practice your team truly deserves.
Owner & President, Buddy’s Vets
Founder, Dr. Becky Krull Unleashed
Dr. Becky Krull is a veterinarian, entrepreneur, and keynote speaker dedicated to helping veterinary professionals reclaim their passion, strengthen their leadership, and build sustainable careers. As the owner of Buddy’s Vets in Green Bay, Wisconsin, she has transformed a community practice into a thriving model of innovation, culture, and growth.
With over 20 years of experience in small animal medicine, Dr. Krull brings firsthand insight into the challenges of practice ownership, caregiver burnout, and leadership demands. Since joining Buddy’s Vets in 2005 and becoming a full owner in 2021, she has led the practice to 130% growth, balancing clinical excellence with strategic business management. Her expertise spans human resources, marketing, operations, and team development, making her a trusted voice for veterinary leaders navigating complex practice dynamics.
In addition to practicing ownership, Dr. Krull is a sought-after speaker for organizations such as BI, Merck, Midwest Veterinary Supply, and Vet CE Virtual. She delivers engaging talks on leadership, wellness, mindset, and business strategy—empowering professionals to create workplaces and careers where both people and pets thrive.
Dr. Krull holds a Doctor of Veterinary Medicine from the University of Wisconsin School of Veterinary Medicine and a Master’s degree in Dairy Science from Utah State University. She was recognized as one of YOU Magazine’s 20 Women to Know in 2013.
A passionate advocate for sustainable success, Dr. Krull leads by example as a veterinarian, business owner, wife, and mom—showing that growth, fulfillment, and balance can go hand in hand.
Veterinary Management Consultant | Global Speaker
Senior Manager, Berry, Dunn, McNeil & Parker, LLC
Monica Dixon Perry is a seasoned veterinary management consultant and global speaker with over two decades of experience guiding veterinary professionals and organizations toward sustainable growth and operational excellence. Currently serving as a Senior Manager at BerryDunn, Monica specializes in financial management, personnel development, regulatory compliance, and ethical leadership within veterinary practices.
With a background that spans consulting, executive leadership, and academia, Monica is known for her hands-on, practical approach to helping veterinary teams thrive. She previously served as Vice President of Strategic Partnerships at Mission Veterinary Partners and operated her own consultancy for over 14 years, supporting veterinary hospitals across North America. Monica also lectured on Veterinary Practice Management at North Carolina State University, enriching the next generation of veterinary professionals.
A Certified Veterinary Practice Manager (CVPM) with a Bachelor’s degree in Biology from the University of North Carolina at Chapel Hill, Monica brings a unique blend of business insight and a deep understanding of veterinary practice dynamics. She is passionate about empowering veterinary teams to deliver exceptional patient care, build resilient practices, and foster workplace environments where people and animals flourish.
Veterinary Marketing Consultant
Senior Executive & Expert Facilitator, Ekwa Marketing
As a Senior Executive and Expert Facilitator for Ekwa Marketing, Adeesha Pemananda is a Digital Strategist who translates digital engagement into measurable revenue. He specializes in designing and implementing the client acquisition systems that Ekwa is known for, with a track record of achieving ROIs consistently exceeding 300% by converting online visibility into paying customers.
His core methodology fuses rigorous data analysis with the art of expert facilitation. This unique approach, a hallmark of Ekwa’s strategy, allows him to not only identify untapped market opportunities but also to build high-trust relationships with audiences through content that educates, engages, and converts. By focusing on the customer journey from first click to final sale, he ensures that marketing efforts are directly tied to tangible business outcomes.
Adeesha embodies Ekwa Marketing’s mission to demystify the digital landscape for business leaders. He is dedicated to building marketing frameworks that are not only powerful and profitable but also sustainable, helping organizations build not just a more substantial online presence but also a more resilient and independent business.