Webinar Archive

Does Your Client Need Physical Rehabilitation? by Leslie Gallagher and The Dos and Don’ts of Veterinary Marketing by Naren Arulrajah

May 9, 2024

Key Takeaways

  • Understanding Your Audience: Learn how to identify and understand the needs, preferences, and behaviors of pet owners to tailor your marketing efforts effectively.
  • Establishing an Online Presence: Discover the importance of having a professional website and active social media profiles to enhance visibility and accessibility to potential clients.
  • Engaging with Your Community: Explore strategies for actively participating in local events, sponsoring pet-related activities, and building relationships within your community to foster trust and loyalty.
  • Offering Promotions and Discounts: Understand the benefits of providing incentives such as discounted first visits or referral rewards to attract new clients and encourage repeat business.
  • Collecting and Utilizing Customer Feedback: Learn how to gather feedback from clients and use it to improve your services, as well as the importance of managing and responding to both positive and negative reviews effectively.
  • Utilizing Visual Content: Explore the power of incorporating visually appealing content such as photos and videos into your marketing materials to engage pet owners and strengthen your brand identity.
  • Staying Compliant: Gain insights into ensuring that all marketing materials adhere to relevant regulations and ethical guidelines set forth by veterinary associations and regulatory bodies.


Leslie Gallagher

President/ CEO at Two Hands Four Paws

Leslie Gallagher is a seasoned President and CEO with a rich background in the veterinary industry. With over two decades of experience at the helm, Leslie has demonstrated proficiency in Board Governance, Nonprofit Management, Spanish Language Media, Animal Welfare, International Relations, Entrepreneurship, and Public Speaking.

As the visionary behind Two Hands Four Paws, Leslie has pioneered a thriving business specializing in the physical rehabilitation of animals. Under her leadership, the company has flourished, serving over 5000 clients and consistently increasing revenue year after year, with a remarkable growth rate exceeding 20%. Leslie actively engages with the public through appearances at events, trade shows, and lectures, delivering presentations in both English and Spanish at veterinary schools, specialty and general practice vet hospitals, and colleges.

In addition to her entrepreneurial endeavors, Leslie is a valued partner in VSMRI (The Veterinary Sports Medicine and Rehabilitation Institute), contributing to the development of the first online resource dedicated to veterinary healthcare professionals specializing in rehabilitation, sports medicine, and surgery.

Recognizing the need for support beyond business, Leslie established the Two Hands Four Paws Foundation, a nonprofit public benefit corporation dedicated to improving the lives of injured, abandoned, rescued, and fostered animals. Through this initiative, Leslie provides vital resources and assistance for medical care, physical therapy, boarding, and mobility aids, ensuring these animals live full, enjoyable, and high-quality lives.

Leslie’s commitment to animal welfare, entrepreneurship, and community service underscores her profound impact on both the veterinary industry and the nonprofit sector.

She is a member of the Los Angeles chapter of the Women’s President Organization. She also recently was awarded the 2024 Enterprising Women of the Year Awards, an annual tribute to the world’s top women entrepreneurs for her pioneering work and her involvement with mentoring of young women.

Naren Arulrajah

Founder of the Veterinary Business Podcast
Co-Host of the Veterinary Business Podcast
Veterinary Marketing Consultant
CEO of Ekwa Marketing

Naren is the CEO and Founder of Ekwa Marketing (www.ekwa.com). He leads a team of over 250 professionals and drives the company’s goal of assisting doctors in dominating Google and achieving success in digital marketing. Ekwa caters to a wide range of healthcare professionals who operate in private practices, such as veterinarians, dentists, dermatologists, plastic surgeons, ophthalmologists, OB-GYNs, and med-spa owners. Ekwa’s services are tailored to meet their specific needs and requirements. One of the most impressive achievements of Ekwa is its exceptional client retention rate, with 95% of clients choosing to stay with the company year after year.

Naren is not just the person behind Ekwa Marketing – his knowledge and experience go beyond that. He has helped veterinary practice owners throughout the United States grow their startups into practices worth millions of dollars. Naren’s expertise in digital marketing and entrepreneurship has made him a valuable asset to doctors globally. His commitment to the veterinary and medical community has been crucial to his achievements. In line with this principle, he established the Veterinary Business Podcast (www.veterinarybusinessinstitute.com ) with other prominent figures in the field. The podcast seeks to support doctors by offering valuable insights into achieving professional, personal, and financial success.

Aside from being a consultant and speaker, Naren is an accomplished author and innovator. Recognizing his leadership and initiative, he was honored with the 2014 Leadership Initiative Award by AceTech Ontario.

Furthermore, Naren’s passion extends to the Veterinary Business Podcast series. He perceives this platform as not only a tool for professional advancement but also as a way to promote personal success for veterinarians who frequently neglect their personal lives while striving for professional success.

Ryan Davies

Digital Marketing Advisor – Ekwa Marketing
Co-Host – Veterinary Business Podcast
Veterinary Marketing Consultant – Veterinary Business Institute and Ekwa Marketing

Ryan Davies is a seasoned digital marketing advisor at ekwa.com, renowned for his sales and marketing psychology expertise. With a wealth of experience collaborating with companies and political campaigns, Ryan profoundly understands the intricacies of consumer behavior and how it influences purchasing decisions. As a certified Sandler Sales and Challenger Expert, he brings a unique perspective, employing innovative sales techniques that drive tangible results.

Recognized as a dynamic speaker and presenter, Ryan has graced numerous trade shows and events across North America, captivating audiences with his insightful talks on sales and marketing strategies. His ability to communicate complex concepts relatable and engagingly has earned him a reputation as a sought-after industry expert. Attendees at his presentations gain practical insights and actionable takeaways that can be applied directly to their business endeavors.