Episode #27

Training and Education for Profitability and Retention

Host: Veterinary Business Institute | Published Date: April 11, 2024

Imagine your veterinary practice humming like a well-oiled machine. That’s the power of a strong training program, as Kelly Cronin, a superstar veterinary technician specialist, explains on the latest Veterinary Business Podcast. In this episode, we ditch the frustration of new hires needing constant guidance and unveil the secret to a happy, well-trained team. Investing in training isn’t just about ticking boxes – it’s about boosting your bottom line. You’ll see fewer mistakes, better teamwork, and happier clients.

Veterinary technicians, listen up! Kelly shares her wisdom on the importance of licensure and specialization. Practice owners, it’s time to assess your training and consider leveling up your team’s skills. Remember, everyone wins when your staff feels confident and prepared. Tune in, and get ready to transform your veterinary practice into a place where teamwork and success are the purrfect combination!


  • 00:01:46 – Introduction – Kelly Cronin and her journey over 3 decades
  • 00:03:50 – The Power of Training
  • 00:08:42 – What does ‘amazing’ look like within the profession?
  • 00:12:39 – Exploring the significance of patient experience and the influence of soft skills training.
  • 00:17:30 – Strategies for advancing through training and skill development
  • 00:20:14 – Recommendations for ongoing education for veterinary technicians
  • 00:22:51 – Teamwide training: Essential training for the entire team and suggestions for soft skills and teamwork enhancement
  • 00:23:52 – Key takeaway

Kelly Cronin (MBA, VTS ECC, CVT)

Veterinary Technician
Chief Advancement Officer at VetTechLife
CEO of Success Strategies Veterinary Consulting
Operation Support Manager at National Veterinary Associates.

Kelly Cronin started in veterinary medicine by volunteering. After graduating from the University of Wisconsin Madison with a BS in Animal Sciences, she became licensed as a veterinary technician in Alaska in 2001, New Mexico in 2006, and Wisconsin in 2016. Kelly became Certified as a Professional in Human Resources in 2010, completing her Masters of Business Administration from Mississippi State University in 2012, and became a Veterinary Technician Specialist in Emergency and Critical Care in 2013.

Kelly wrote and published “In the Middle”, a book for veterinary technicians in management.  She is a national and international speaker presenting on leadership, management, and emergency and critical care medicine.  She serves as an instructor for VSPN, is the CEO of Success Strategies Veterinary Consulting, and was the Director of Denovo Operations for the Mission Veterinary Partners and is currently working as Operations Support Manager for the Ethos Spec and ER East Group 2. 

Kelly is an organizer of the VetTechLife CE on the Sea events.  She offers short courses online in management, emergency and technical topics, marketing, presenting, resume review, professional growth and financial fitness through Success Strategies University. She lives in Milwaukee with a precocious 9 year old bilingual, ninja, paleontologist princess and a Costa Rican Cur that currently runs her life.  When she is not bemoaning the lack of pockets in women’s clothing or creating vacation rentals in extraordinary locations to die for,  she is busy doing home DIY projects, travel hacking on a shoestring budget, reading or writing sci-fi, riding horses or running ridiculous distances at a pace clearly set by turtles stuck- in mud. 

Connect with Kelly

LinkedIn: www.linkedin.com/in/kellylynncronin/
Instagram: www.instagram.com/kelly.lynn.cronin.2/
Facebook: www.facebook.com/kelly.cronin.140
VetTech Life Facebook Page: www.facebook.com/VetTechLife
VetTechLife Financial Fitness Facebook Group: www.facebook.com/groups/1565420814266226/
VetTechLife CE on the Sea 2024: www.facebook.com/vtlceonthesea/