Profit Isn’t a Dirty Word: Rethinking Money in Veterinary Practice

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In this eye-opening episode of the Veterinary Business Podcast, financial strategist and CPA Michelle Musacchio brings clarity, confidence, and a refreshing perspective to one of the most misunderstood topics in veterinary medicine: profit. With years of experience guiding practice owners through financial overwhelm, Michelle reveals how shifting your relationship with money can unlock stability, purpose, and long-term sustainability for your team and your business.

Michelle breaks down the identity challenges many veterinary owners face when confronting financial decisions — especially the belief that focusing on profit conflicts with compassion. She shares why understanding your numbers isn’t just about income—it’s about ensuring your practice can grow, reward its people, and continue serving the community without burnout or financial strain.

Drawing from her signature CATS & DOGS system, Michelle explains how simple tools, dashboards, and cash-flow habits can dramatically reduce stress, eliminate hidden expenses, and bring instant clarity to your financial picture. She also dives into how intentional money management empowers veterinary professionals to reclaim control, make confident decisions, and build a business that supports—not drains—them.

This conversation delves into the silent financial blind spots that weigh heavily on practice owners, the emotional toll of operating without clarity, and the freedom that comes with finally understanding what’s happening beneath the surface. Michelle shares real-world transformations, including how a three-doctor clinic increased profitability by 27% in just nine months by shifting from reactive habits to strategic financial leadership.

Whether you’re a practice owner feeling overwhelmed by numbers, a leader striving for greater stability, or a veterinary professional seeking a healthier and more empowered relationship with your business’s financial health, this episode invites you to rethink what profit really means — and how it can become a powerful tool for wellbeing, growth, and confidence.

Tune in to discover how intentional financial systems, smarter incentives, and a new perspective on profit can help you build a veterinary practice that thrives—emotionally, operationally, and financially.

Key Takeaways & Time Stamps

• 00:00 – 04:12: Why Profit Matters in Veterinary Practice
  Profit is not a dirty word; it’s essential for long-term sustainability, growth, and rewarding teams. Revenue alone doesn’t guarantee financial health, and understanding the difference between revenue and profit is crucial for practice owners
• 04:13 – 08:45: Identifying Financial Blind Spots
  Common hidden expenses in veterinary clinics include inventory waste, unused software subscriptions, staff overtime inefficiencies, and excessive merchant fees. These “quiet leaks” can silently erode thousands of dollars in annual profit if not monitored.
• 08:46 – 12:30: Tools and Systems for Financial Clarity
  Michelle introduces the “Cats and Dogs” system (Cash Accumulating Techniques and Driven Outcome Gains), which uses dashboards and apps to track cash flow, inventory, and recurring expenses. The Vet Profit Play app and her book “Elevate: The Next Level Training” offer practical tools for ongoing financial management
• 12:31 – 17:20: Mapping Financial Buckets: Profit, Payment, Growth
  Allocating funds into profit, payment, and growth categories helps practice owners visualize and control their financial flow. This system encourages strategic decision-making, such as investing in equipment or expanding services, while ensuring operational stability
• 17:21 – 22:15: Real-World Success Story
  A three-doctor small animal clinic increased its profit by 27% within nine months by implementing the Cats and Dogs system, tracking cash flow weekly, and tying bonuses to profit goals rather than production. This led to improved confidence and financial control for the owners.
• 22:16 – 27:00: Tying Bonuses to Profit Goals
  Bonuses should be linked to profit goals, not just production, to ensure sustainable growth. Customizing profit goals based on practice priorities—such as increasing dental services—helps align team incentives with financial health
• 27:01 – 30:30: Importance of Standardized Accounting
  Using the AHA chart of accounts allows practice owners to benchmark their performance against industry standards. This provides clarity on whether challenges are specific to their practice or part of broader market trends
• 30:31 – 34:06: One Actionable Step for Practice Owners
  Practice owners should immediately identify their net profit margin and set a goal to increase it by at least 1% in the coming month. This simple step can lead to significant improvements in financial health and confidence

Michelle Musacchio, CPA

Principal and Founder, Fit Money CPA

Michelle Musacchio is a CPA and veterinary financial strategist who helps veterinarians build profitable, sustainable, and stress-free practices through proactive tax planning and strategic accounting. As the founder of Fit Money CPA, she partners exclusively with a select number of veterinary professionals to deliver hands-on financial guidance rooted in trust, clarity, and long-term growth.

With over 17 years leading Fit Money CPA, Michelle has developed proprietary frameworks — the CATs (Cash Accumulating Techniques) and DOGs (Driven Outcome Gains) systems — designed to help practice owners scale confidently while maintaining financial balance and peace of mind.

Her services include tax strategy, bookkeeping, financial planning, and business consulting — all tailored to the unique needs of veterinary medicine. Known for her relationship-first approach (and her lifelong love of cats 🐾), Michelle ensures every client feels supported, informed, and empowered to make better business decisions.

When she’s not advising clients or crunching numbers, you’ll likely find her enjoying a good bourbon and great conversation with longtime veterinary partners who’ve become friends along the way.

Connect with Michelle Musacchio:

• LinkedIn
• Website