Episode #26

Overcoming Business Challenges As Veterinarians

Host: Veterinary Business Institute | Published Date: April 04, 2024

From Farm Boy to Thriving Entrepreneur: Dr. Rullan’s Veterinary Odyssey

Uncover the hidden challenges and hard-won wisdom in this episode of the Veterinary Business Podcast! Host Naren Arulrajah sits down with  Dr. Alberto Rullan, a distinguished equine veterinarian, TEDx speaker, and multi-business owner.

Dr. Rullan’s journey is as inspiring as it is practical. We’ll travel with him from his childhood passion for animals on a Puerto Rican farm to building a thriving veterinary empire in Florida. But the path wasn’t always smooth. Dr. Rullan offers candid insights on the struggles many vets face, including student debt, overwhelming workloads, and the profession’s mental health toll.

But this episode isn’t all about challenges.  Dr. Rullan shares the key strategies that helped him succeed: This episode is packed with actionable advice for aspiring vets and entrepreneurs alike.  Tune in and discover the secrets to navigating the veterinary world and building a fulfilling career you love!


  • 00:03:19 – Humble Beginnings: Meet Dr. Alberto Rullan, a distinguished veterinarian, travels back to his childhood on a farm in Puerto Rico.
  • 00:07:51 – From Veterinary Medicine to Entrepreneurship: Uncover Dr. Rullan’s path to becoming a successful entrepreneur.
  • 00:12:50 – Addressing Mental Health: Discussing the suicide and drug use rates among veterinary professionals and their underlying causes.
  • 00:19:38 – Overcoming Struggles: Dr. Rullan’s personal challenges and how he persevered through them.
  • 00:23:30 – Advice for Young Veterinarians: Insights and guidance for aspiring veterinarians starting their careers.
  • 00:29:30 – The Power of Collaboration
  • 00:33:57 – Self-Employed vs. Entrepreneur: Demystify the difference between being self-employed and being a true business owner.
  • 00:35:14 – Advice for Practice Ownership: Dr. Rulan shares his best advice for those aspiring to own their own veterinary practice.
  • 00:42:21 – Beyond Self-Employment: Building a Business: Dr. Rulan dives deeper into the distinction between self-employment and business ownership.

Alberto Rullan, VMD

Equine Sports Medicine and Rehabilitation Entrepreneur
Horse Medicine Equine Conditioning Veterinarian

Dr. Alberto Rullan was born and raised in a small, rural town on the island of Puerto Rico. He dreamt about becoming an Equine Veterinarian since he was a young boy. 

Dr. Rullan graduated from the University of Pennsylvania, School of Veterinary Medicine in 2006. Dr. Rullan was granted a one-year equine medicine and surgery internship at Louisiana State University Veterinary Teaching Hospital and Clinic where he obtained advanced training in diagnostic and therapeutic techniques in equine medicine and surgery.

Dr. Alberto Rullan co-founded Performance Equine Veterinary Services with his brother William in 2009. This practice focuses mainly on treating performance-related problems in horses. Dr. Rullan’s goal is to provide an accurate diagnosis in order to provide recovery with the best available treatment for horses that are not performing to their full potential.

In 2017, Dr. Rullan founded the Equine Performance Center. EPC is a comprehensive Equine Rehabilitation Facility in Ocala, FL. Where horses have the chance via physical rehabilitation and regenerative therapies to return to athletic performance. Using this methodology, EPC was able to make some impossible cases become thru such as Izzy, Freckles, Illusion and many others. Due to the difficult and challenging natures of these cases, EPC became quite popular locally and nationally. This is when Dr. Rullan partnered up with Dr. Phil Hammock (Board Certified Surgeon) in order to build a state of the art surgery suite and become the most comprehensive equine hospital and rehabilitation facility in Florida, and they quite properly renamed the center as Equine Performance Innovative Center (EPIC).

Dr. Rullan frequently travels to broaden his veterinary knowledge and consulting around the world. He continues his studies in equine rehabilitation, lameness diagnostics and treatment methods, and the use of stem cells and regenerative therapy in equine injury treatment and recovery. He is also active in volunteering with the Equitarian Initiative, a non-profit international organization that is dedicated to providing veterinary care to horses in less fortunate communities and teaching basic veterinary care to the people in these communities.

Connect with Dr. Rullan: 

Website:  www.albertorullan.com
LinkedIn: www.linkedin.com/in/albertorullanvmd/
Instagram: www.instagram.com/albertorullanvmd/
TEDx Appearance: www.youtube.com/watch?si=ojG1gpdz8G_w-Hgo&v=NunKEByskq4&feature=youtu.be

Company Information:

Performance Equine Veterinary Services:  www.performanceequinevs.com
Equine Performance Center: epcrehab.com
Founder & Instructor of Rullan University: rullanuniversity.com