Episode #28

Modern Animal: A Unique Approach to Client and Patient Service

Host: Veterinary Business Institute | Published Date: April 18, 2024

In this episode of the Veterinary Business Podcast, we delve into the groundbreaking approach of Modern Animal, a company dedicated to enhancing the lives of pets and veterinary professionals alike. Join Steven Eidelman, Founder & CEO of Modern Animal and Dr. Christie Long, Chief Medical Officer at Modern Animal as they explore the challenges confronting today’s veterinary practices and discover how Modern Animal is revolutionizing the industry by fostering a more supportive work environment for veterinarians and staff. 

Gain insights into the distinctions between private equity and venture capital within the veterinary profession and learn how these dynamics shape the landscape of modern veterinary care.

Key Takeaways:

  • Navigating Challenges: Explore the hurdles faced by veterinary practices in today’s evolving landscape.
  • Improving Work Environments: Discover how Modern Animal is championing a better workplace culture for veterinarians and staff.
  • Understanding Funding Models: Differentiate between private equity and venture capital and their impact on the veterinary profession.
  • Innovation in Veterinary Care: Learn how Modern Animal is driving innovation and reshaping the future of pet healthcare.
  • Making a Difference: Hear firsthand accounts of how Modern Animal is positively impacting both pets and the professionals who care for them.


  • 00:02:27 – Introduction: Dr. Christie Long’s Journey – From Software Engineer to Veterinarian
  • 00:05:39 – Introduction: Steven Eidelman
  • 00:11:31 – The Vision Behind Modern Animal’s Business Model
  • 00:19:55 – What is Modern Animal and What Sets Them Apart?
  • 00:23:33 – Is Modern Animal the Employer of Choice in Veterinary Medicine Today?
  • 00:27:10 – Private Equity vs. Venture Capital: Suitability for Veterinary Practices
  • 00:49:29 – De Novos and Hospital Purchases: The Next Golden Age of Veterinary Medicine?
  • 00:53:15 – Addressing Leadership Issues in Veterinary Medicine
  • 01:08:52 – Modern Animal’s Tech Stack: Essential Everyday Tools
  • 01:20:25 – Veterinary Medicine in a Post-Pandemic World: An Alternate Reality

Steven Eidelman

Founder & CEO of Modern Animal

After years as an investor and witnessing the shortcomings of the pet healthcare industry firsthand, Eidelman co-founded Whistle, a GPS tracking device for pets. While the company pivoted towards location tracking to better serve customer needs, Eidelman’s passion for improving pet health remained.

His experience with Whistle led him to Mars Petcare, where he delved deeper into the veterinary space. Witnessing the inefficiencies and lack of focus on both pet owners and veterinary professionals, Eidelman identified a clear opportunity.

Modern Animal was born from this vision. By building a system from the ground up, Eidelman aims to deliver high-quality veterinary medicine reliably and at scale. The core lies in focusing on the human beings involved – pet owners and veterinary staff.

Modern Animal offers a membership model with 24/7 access to virtual care via app, eliminating barriers to accessing veterinary services. They also prioritize a seamless experience across their network of clinics, all designed with intentionality to reduce friction and create a positive experience for everyone involved.

With a commitment to medical quality, member experience, employee engagement, and profitable growth, Eidelman is leading Modern Animal to revolutionize pet healthcare. Owning their own systems and data allows them to continuously improve medical outcomes, support practitioners, and provide valuable information to pet owners.

Eidelman’s passion for pets and his dedication to building a better veterinary experience position Modern Animal for significant growth and impact.

Connect with Steven – 

LinkedIn: www.linkedin.com/in/steveneidelman
Company website: www.modernanimal.com

Christie Long, DVM

Chief Medical Officer at Modern Animal

Dr. Christie Long, Chief Medical Officer at Modern Animal, isn’t your typical vet. Her path to animal healing began with a passion for technology, where she designed software solutions known for their problem-solving prowess.  A transformational adventure backpacking the world led to an unexpected encounter with a Peruvian shaman, igniting a new purpose – to become a healer.

Armed with this newfound calling, Dr. Long pursued her Doctor of Veterinary Medicine (DVM) from Colorado State University. Now, she seamlessly blends her expertise in veterinary medicine with her tech background at Modern Animal. There, Dr. Long spearheads the integration of innovative technology into veterinary care, fostering stronger bonds between pets and their humans.

Modern Animal, under Dr. Long’s leadership, is a champion for a more streamlined and positive veterinary experience for all. Their mission is three-fold: empower veterinarians with cutting-edge tools, enhance communication and relationships between pet owners and veterinary professionals, and ultimately, provide the best possible care for our beloved furry companions.

Dr. Long’s story is a testament to the power of embracing unexpected turns and the transformative potential of technology in the veterinary field. Stay tuned to this page for updates on how Modern Animal, under Dr. Long’s guidance, is shaping the future of veterinary care.

Connect with Christie – 

LinkedIn: www.linkedin.com/in/christie-long-dvm-b4b51a117/