Episode #23

Maximizing Call Conversions For Pet Parent Engagement In The Veterinary Practice

Host: Veterinary Business Institute | Published Date: March 14, 2024

Is your veterinary practice missing out on precious calls from potential clients?  

In this episode of the Veterinary Business Podcast, it’s all about turning those ringing phones into loyal pet parents!  Host Ryan Davies reunites with Naren Arulrajah, the mastermind behind the podcast and a guru in veterinary marketing.

Together, they delve into the digital age of pet care.  Imagine this: a frantic search online by a worried pet owner.  With the right SEO and a landing page that perfectly captures their attention, you can turn that frantic search into a call to your practice!  But wait, there’s more! Naren shares secrets for maximizing those calls, from having the purr-fect person answer the phone to building trust and rapport with every meow.


  • 00:02:04 – Meet Naren Arulrajah
  • 00:03:43 – The modern veterinary buyer’s journey
  • 00:07:43 – Conversion Challenges: Why appointments get missed 
  • 00:10:01 – Key metrics for tracking Call Conversions
  • 00:13:54 – Mastering the Call: Optimizing Conversations
  • 00:20:11 – Setting goals for Call Conversion success
  • 00:25:45 – How Ekwa Marketing can help you

Naren Arulrajah

Founder of the Veterinary Business Institute
Veterinary Marketing Consultant
CEO of Ekwa Marketing

Naren Arulrajah is an entrepreneurial visionary who is committed to serving others. He firmly believes that success is a result of this dedication.

Naren is the CEO and Founder of Ekwa Marketing (www.ekwa.com). He leads a team of over 250 professionals and drives the company’s goal of assisting doctors in dominating Google and achieving success in digital marketing. Ekwa caters to a wide range of healthcare professionals who operate in private practices, such as veterinarians, dentists, dermatologists, plastic surgeons, ophthalmologists, OB-GYNs, and med-spa owners. Ekwa’s services are tailored to meet their specific needs and requirements. One of the most impressive achievements of Ekwa is its exceptional client retention rate, with 95% of clients choosing to stay with the company year after year.

Naren is not just the person behind Ekwa Marketing – his knowledge and experience go beyond that. He has helped veterinary practice owners throughout the United States grow their startups into practices worth millions of dollars. Naren’s expertise in digital marketing and entrepreneurship has made him a valuable asset to doctors globally. His commitment to the veterinary and medical community has been crucial to his achievements. In line with this principle, he established the Veterinary Business Podcast (www.veterinarybusinessinstitute.com) with other prominent figures in the field. The podcast seeks to support doctors by offering valuable insights into achieving professional, personal, and financial success.

Aside from being a consultant and speaker, Naren is an accomplished author and innovator. Recognizing his leadership and initiative, he was honored with the 2014 Leadership Initiative Award by AceTech Ontario.

Furthermore, Naren’s passion extends to the Veterinary Business Podcast series. He perceives this platform as not only a tool for professional advancement but also as a way to promote personal success for veterinarians who frequently neglect their personal lives while striving for professional success.

Naren’s entrepreneurial journey is guided by the principles of service and excellence. He firmly believes that understanding failure is essential to appreciating success. He acknowledges that success is not achieved in isolation, which is why he strives to make a positive impact not only on individuals but also on their relationships.

Naren’s exceptional vision is the direct result of his extensive work alongside esteemed veterinarians for over a decade. Working closely with them, he has gained profound insights into the specific challenges they face in their work and personal lives. Because of this realization, he was inspired to create and launch the Veterinary Business Podcast.

The Veterinary Business Podcast has a clear goal: to assist veterinarians in building a bigger future. Naren’s mission is to encourage personal growth among veterinarians, improve the well-being of their families, strengthen their teams, and positively impact their community.

Connect with Naren
Website: www.ekwa.com