Episode #17

How To Make 2024 Your Best Year Yet With Powerful Marketing

Host: Veterinary Business Institute | Published Date: February 01, 2024

Is 2024 your year to shine brighter than ever? Join Naren Arulrajah, the SEO master himself and CEO of Ekwa Marketing, alongside Ryan Davies for a captivating podcast episode brimming with expert insights! Get personalized insights, discover untapped opportunities, and gain the “unfair advantage” you need to thrive! This episode is more than just information – it’s a gateway to a supportive community and a brighter future for your practice. ✨ Don’t miss out – tune in and join the transformation!


  • 00:01:36 – Naren Arulrajah’s story
  • 00:04:40 – 5 reasons that led to the underperformance of veterinary practices in the year 2023
  • 00:09:04 – Understanding the Veterinary buyer’s journey
  • 00:16:06 – The reason why 95% of practices struggle with SEO
  • 00:19:37 – Key categories which affects your ranking on Google
  • 00:24:28 – How to book a Marketing Strategy Meeting
  • 00:25:48 – Challenges with Google ads
  • 00:30:55 – Leveraging ‘Call Conversions’ for your benefit
  • 00:34:06 – Why is ‘Morning Crunch’ vital for your practice?
  • 00:36:37 – Improve your digital marketing strategy for 2024 with Ekwa Marketing

Naren Arulrajah

Founder of the Veterinary Business Institute
Veterinary Marketing Consultant
CEO of Ekwa Marketing

Naren Arulrajah is an entrepreneurial visionary who is committed to serving others. He firmly believes that success is a result of this dedication.

Naren is the CEO and Founder of Ekwa Marketing (www.ekwa.com). He leads a team of over 250 professionals and drives the company’s goal of assisting doctors in dominating Google and achieving success in digital marketing. Ekwa caters to a wide range of healthcare professionals who operate in private practices, such as veterinarians, dentists, dermatologists, plastic surgeons, ophthalmologists, OB-GYNs, and med-spa owners. Ekwa’s services are tailored to meet their specific needs and requirements. One of the most impressive achievements of Ekwa is its exceptional client retention rate, with 95% of clients choosing to stay with the company year after year.

Naren is not just the person behind Ekwa Marketing – his knowledge and experience go beyond that. He has helped veterinary practice owners throughout the United States grow their startups into practices worth millions of dollars. Naren’s expertise in digital marketing and entrepreneurship has made him a valuable asset to doctors globally. His commitment to the veterinary and medical community has been crucial to his achievements. In line with this principle, he established the Veterinary Business Podcast (www.veterinarybusinessinstitute.com) with other prominent figures in the field. The podcast seeks to support doctors by offering valuable insights into achieving professional, personal, and financial success.
Aside from being a consultant and speaker, Naren is an accomplished author and innovator. Recognizing his leadership and initiative, he was honored with the 2014 Leadership Initiative Award by AceTech Ontario.

Furthermore, Naren’s passion extends to the Veterinary Business Podcast series. He perceives this platform as not only a tool for professional advancement but also as a way to promote personal success for veterinarians who frequently neglect their personal lives while striving for professional success.
Naren’s entrepreneurial journey is guided by the principles of service and excellence. He firmly believes that understanding failure is essential to appreciating success. He acknowledges that success is not achieved in isolation, which is why he strives to make a positive impact not only on individuals but also on their relationships.

Naren’s exceptional vision is the direct result of his extensive work alongside esteemed veterinarians for over a decade. Working closely with them, he has gained profound insights into the specific challenges they face in their work and personal lives. Because of this realization, he was inspired to create and launch the Veterinary Business Podcast.

The Veterinary Business Podcast has a clear goal: to assist veterinarians in building a bigger future. Naren’s mission is to encourage personal growth among veterinarians, improve the well-being of their families, strengthen their teams, and positively impact their community.

Connect with Naren,
Website: www.ekwa.com