Episode #3

How Pet Parents Are Choosing A Veterinarian In 2023

Host: Veterinary Business Institute | Published Date: October 19, 2023

What do Pet Parents look for when selecting a veterinarian for their pet?

In this show, Dr Mark Roozen, Veterinarian and Business advisor together with Naren Arulrajah, CEO of Ekwa Marketing, delve into the thoughts and considerations of modern pet parenting.

Naren Arulrajah, CEO of Ekwa Marketing, Founder of Veterinary Business Institute, and author of 16 distinct publications, shares his expertise on how pet parents find veterinarians in this modern day and age and what key factors determine their selections. In this episode, Naren will take us through strategies for optimizing your website’s visibility on Google searches, shed light on the specific criteria pet parents consider when choosing a veterinarian, and offer practical tips on how to effectively address these needs within your website. It’s a must-listen episode for veterinary professionals looking to thrive in the modern pet care landscape!


  • 00:01:43 – The Role of Ekwa Marketing
  • 00:02:55 – How do Pet Parents choose veterinarians today
  • 00:07:58 – What should a veterinarian do to optimize their website experience for pet parents and gain their confidence as an expert
  • 00:12:44 – Establishing trust using social proof
  • 00:15:37 – Importance of likeability
  • 00:19:24 – The key takeaways – summary
  • 00:20:30 – How can Ekwa Marketing help you?
Naren Arulrajah

Founder of the Veterinary Business Institute
Veterinary Marketing Consultant
CEO of Ekwa Marketing

Naren Arulrajah is an entrepreneurial visionary who is committed to serving others. He firmly believes that success is a result of this dedication.

Naren is the CEO and Founder of Ekwa Marketing (www.ekwa.com). He leads a team of over 250 professionals and drives the company’s goal of assisting doctors in dominating Google and achieving success in digital marketing. Ekwa caters to a wide range of healthcare professionals who operate in private practices, such as veterinarians, dentists, dermatologists, plastic surgeons, ophthalmologists, OB-GYNs, and med-spa owners. Ekwa’s services are tailored to meet their specific needs and requirements. One of the most impressive achievements of Ekwa is its exceptional client retention rate, with 95% of clients choosing to stay with the company year after year.

Naren is not just the person behind Ekwa Marketing – his knowledge and experience go beyond that. He has helped veterinary practice owners throughout the United States grow their startups into practices worth millions of dollars. Naren’s expertise in digital marketing and entrepreneurship has made him a valuable asset to doctors globally. His commitment to the veterinary and medical community has been crucial to his achievements. In line with this principle, he established the Veterinary Business Podcast (www.veterinarybusinessinstitute.com) with other prominent figures in the field. The podcast seeks to support doctors by offering valuable insights into achieving professional, personal, and financial success.

Aside from being a consultant and speaker, Naren is an accomplished author and innovator. Recognizing his leadership and initiative, he was honored with the 2014 Leadership Initiative Award by AceTech Ontario.

Furthermore, Naren’s passion extends to the Veterinary Business Podcast series. He perceives this platform as not only a tool for professional advancement but also as a way to promote personal success for veterinarians who frequently neglect their personal lives while striving for professional success.

Naren’s entrepreneurial journey is guided by the principles of service and excellence. He firmly believes that understanding failure is essential to appreciating success. He acknowledges that success is not achieved in isolation, which is why he strives to make a positive impact not only on individuals but also on their relationships.

Naren’s exceptional vision is the direct result of his extensive work alongside esteemed veterinarians for over a decade. Working closely with them, he has gained profound insights into the specific challenges they face in their work and personal lives. Because of this realization, he was inspired to create and launch the Veterinary Business Podcast.

The Veterinary Business Podcast has a clear goal: to assist veterinarians in building a bigger future. Naren’s mission is to encourage personal growth among veterinarians, improve the well-being of their families, strengthen their teams, and positively impact their community.

Connect with Naren,

Website: www.ekwa.com