Webinar Archive

Driving Practice Growth Through Front Desk Excellence—Without Burning Out Your Team

Missed the live event? You can still elevate your front desk from overwhelmed to outstanding. Watch the replay of “The Front Desk Advantage: Prevent Burnout, Boost Retention, and Strengthen Client Loyalty”—a high-impact panel discussion that redefines the role of your client care team as a true driver of growth and culture.

Why This Webinar Is a Must-Watch:

Your front desk team does more than greet clients and answer phones—they shape first impressions, client loyalty, and even your bottom line. But when systems break down or burnout creeps in, your entire practice can feel the impact. This webinar reveals how to turn your reception area into a powerhouse of connection, coordination, and care.

  • Retention Starts at the Front: Learn how front desk excellence leads to happier clients and repeat visits.
  • Stop Burnout Before It Starts: Spot early warning signs and apply proactive fixes that keep your team energized.
  • Fix the Friction: Streamline phone, email, and in-person workflows so your front desk isn’t drowning in chaos.
  • Create a Culture of Confidence: Build morale, reduce turnover, and make the front desk a place your team loves to be.
  • Connect KPIs to Impact: Align front desk metrics with real business results and patient care goals.

What You’ll Learn

Your playbook for transforming client care and front office culture:

  • Client Experience Strategy: Make every interaction count toward retention and satisfaction.
  • Front Desk Burnout Solutions: Support your team with systems, training, and emotional resilience.
  • Workflow Simplification: Reduce chaos with clear, repeatable processes that work.
  • Cultural Uplift: Empower your reception team to lead with positivity and purpose.
  • Business Alignment: Use KPIs that actually matter to your practice’s long-term success.

Perfect For:

  • Veterinarians & Owners ready to optimize their first line of client interaction.
  • Practice Managers & Administrators focused on team health, retention, and efficiency.
  • Front Desk Leads who want to step up and create lasting impact in their role.

Watch Now & Revolutionize Your Practice

It’s time to move from reactive to resilient. Stream the replay now and discover how your front desk can become a force multiplier for your team, clients, and practice.


Speakers


Melissa Tompkins-Lewis, BS, CVPM, PHRca, CCFP

Owner, South Coast Veterinary Management Solutions

Melissa Tompkins-Lewis is an accomplished veterinary management consultant and founder of South Coast Veterinary Management Solutions, where she partners with veterinary hospitals nationwide to drive growth, improve operations, and build high-performing teams. With over two decades of experience in veterinary practice management and a strong foundation in customer service, communication, and strategic leadership, Melissa is a trusted voice in the veterinary industry.

She holds a Bachelor’s degree in Animal Sciences from California State Polytechnic University-Pomona and multiple certifications including Certified Veterinary Practice Manager (CVPM), Professional in Human Resources – California (PHRca), and Certified Compassion Fatigue Professional (CCFP). Melissa is also a sought-after speaker, known for delivering impactful presentations on leadership, team development, communication, and client service.

Her thought leadership is featured in numerous publications, including “Nobody’s Got Time To Train Team Members,” “Think Like a Cat Owner,” and “6 Things I Didn’t Learn in School About Being a Practice Manager.” In 2018, she was honored as SCVMA’s Paraprofessional of the Year.

Melissa brings her unique blend of industry expertise, operational acumen, and compassionate leadership to every engagement, making her a valuable ally to veterinary practices seeking sustainable success.


Emily Shiver, CVPM, CCFP, CVBL, FFCP, CMT

Founder, Sprout Veterinary Coaching

Emily Shiver is a seasoned Certified Veterinary Practice Manager and co-owner of two thriving veterinary practices in Lakeland, Florida, with more than 20 years of hands-on experience in the veterinary industry. As the founder of Sprout Veterinary Coaching, she partners with practice leaders to cultivate positive workplace cultures, enhance operational efficiency, and empower veterinary teams to reach their full potential.

Emily specializes in strategic practice management solutions that drive revenue growth, improve profit margins, streamline workflows, and elevate the client experience. Drawing on her deep industry expertise, she works collaboratively with teams to identify challenges and implement practical, results-driven solutions. She believes that making management tools and resources accessible is key to building healthy, sustainable veterinary practices.

Emily holds an impressive suite of certifications, including Certified Veterinary Practice Manager (CVPM), Certified Compassion Fatigue Professional (CCFP), Certified Veterinary Business Leader (CVBL), Fear Free Certified Professional (FFCP), and Certified Massage Therapist (CMT). She also has training in mediation, equipping her with a compassionate and holistic approach to leadership and conflict resolution.

In addition to her coaching and consulting work, Emily is a respected voice in the industry, contributing regular columns to Veterinary Practice News and DVM360, where she shares insights to help other managers thrive. Her previous roles include serving as a regional director of operations, practice manager, and equine CPR instructor.

Emily lives in Lakeland with her husband and a lively household of pets, including two Patterdale Terriers and a retired police dog. Her commitment to leadership, team well-being, and veterinary excellence continues to inspire practices across the country.


Michael Walker, Leadership Coach & Consultant (Q.MED)

Webinar Moderator
Co-host, Veterinary Business Podcast

As an influential leader, Michael looks for opportunities to add value to people. He believes everybody has untapped potential, and most of us have a desire to unlock and engage this potential as we experience the adventure of life and achieve the success that matters.

Part of that success for Michael looks like empowering leaders to lead themselves and others and helping them achieve prosperity in every area of life that they can’t wait to give away to others!

Michael is a recognized Leadership and Business Advisory Coach within an exceptionally diverse range of businesses and organizational sectors.

He is also a professional mediator and facilitator. In addition, he also holds the following qualifications and designations: Qualified (Q.MED) mediator with the ADR Institute of Canada.

Top Skills:

  • Leadership Development
  • Business Advisory Coaching
  • Mediation and Conflict Resolution
  • Facilitation and Training
  • Empowerment Strategies